A PROJECT STARTED IN OCTOBER OF 2020:
With the pandemic raging
across the US, political division like we had never seen before,
and a president unwilling to come to the middle, we felt it was
our obligation to take action, to engage, to mobilize.
​
With many other organizations on the move, we found our most creative and effective approach to political engagement through powerful and hard-hitting political ads and messaging.
​
Hitting over 10 million views on TikTok, and millions more across
our other social media platforms. We found our voice.
HOW ARE WE EFFECTIVE?
​
Messaging has been the Democrats' most complex issue for several years, if not decades. That's where Republicans are dangerously effective. They know how to rile up a crowd, they know how to instigate and mobilize the masses, all through shady and often manipulative tactics.
​
We can do better. It's no secret that Democrats have the better numbers. With the economy, with legislation, innovation, and even ending conflicts. So why aren't Democrats getting any credit?
Why don't you see this 24/7 on your profile feed? — well, that's
where movements like ours come in.
​
The right wing is extremely efficient at their propaganda warfare.
Fox News, OANN and Newsmax might be some of the most watched networks across America, but it doesn't end there. Ever heard of The Daily Wire, Louder With Crowder, The Candace Owens Show,
The Joe Rogan Experience?
​
Maybe you've heard them before and didn't think too much of them, but these, together with the bigger right-wing media channels, are probably the most brutal and effective propaganda machinery ever produced. And yes, they are a coalition. Not only can they attract masses of people to watch and listen to their spaces, but they can also manipulate voters, ultimately impacting elections.
​
It's no coincidence that Donald Trump, despite being arguably the worst (and most divisive) president in America's history, was still able to add votes in the 2020 election (little over 12 million more votes than he got in 2016). Not only that, but we're seeing some of the most radical pieces of legislation being passed across the nation, from anti-abortion laws, to voter restriction laws and other discriminatory bills in the works.
​
The point is, if we don't step up our game, we're going to lose a lot of ground over the next several years, ground which we may never recover. We didn't fight so hard for all of our progress to go down the drain. That's why we're asking you to join the fight. Together, we can form a coalition with other pro-democracy groups and take back control of the conversation.
​
Join us. Get in the fight.